Why Cultural Awareness In Business Is So Crucial For Travelers

The world was once perceived as a big place but today it has grown much smaller. In this shrinking planet, we often come face to face with people who are from diverse cultures, many of which are unfamiliar to us. Commercial airlines provide the connectivity and easy means for adventurous people to go to distant locations which were once unreachable. As people trot this planet, they come to face with cultural differences which may confuse them. In a country like United States which has high cultural diversity, the cultural differences experienced by people may vary from region to region.  While some people may feel uncomfortable by the usage of languages, some may experience difficulties with language itself.

It is needless to say that every language has its own style of communication. The notion of manners, etiquettes and good behavior change drastically from culture to culture. In some regions, looking into the eyes of someone while speaking can be disrespectful.  The use of verbal tone, non-verbal gestures and body language can have different effects on people from different cultures. But the problem is that, between the east and west coast of the United States, there are so many cultures that understanding them all would be a mountainous and difficult task.

Cross-cultural communication can be a very challenging task, but nonetheless it is not impossible.  To ease the communication with people of different cultures, particularly in a business environment, it is critical to have a cultural awareness in business practices of the region that you are going to visit. This itself is not a painstaking task since you can perform research on the cultural aspect of a region by going through various websites. Moreover, you can also ask your friends, relatives and acquaintances who have been to that place, to share their experiences with you. Familiarizing yourself with the culture of an unknown place, allows you to avoid many mishaps that may grow out of the communication gap.

Leave a Reply

Your email address will not be published. Required fields are marked *