Creating a successful email newsletter is quite easy. The performance of your newsletter is the outcome of the individual performance of each part of it. If you want the whole to perform well, you need to make its parts perform well. These parts are the newsletter content, design, template, publishing software and regularity. Many publishers unwittingly overlook the important role that their template plays.
They use anything for their newsletter template. Having a good-looking email newsletter template can make all the difference with respect to the performance of your newsletter. If you are familiar with HTML or HTML editor, you can create your own custom template. However, if you are, like many other publishers, unfamiliar with these tools and scripts, you can simply place an order at a newsletter designing service to get your template designed for you. This can cost you a bit of money.
Another alternative is using free email newsletter templates. There are several websites online which offer readymade newsletter templates for download. Thumb through their listings until you find a good template. Download it and use it for your email newsletter. The problem with free templates is their being overused by publishers. No matter which template you choose, there will be several other publishers using it already.
If you have no problem with this, you can simply go ahead and use your free template. However, if you are the sort of publisher who wants their newsletter to look professional and unique, you will want to customize your free template and render it into a unique one. This can be done quite easily; after all, customizing a template is much simpler compared to crafting one from scratch.
Now, all you need to do is replacing some elements of the newsletter with other new ones. The first thing that you may wish to change is the template header. If you have a custom header, you can place it instead. You may also change fonts, colors, and other layout components. You will thus end up with a professional email newsletter design.