A few weeks ago, I went on a road trip with by brother. On a whim, we decided to eat at a Brazilian barbecue restaurant. I liked the idea, but had no idea how to find a restaurant that worked for our needs. My brother whipped out his smartphone and did a quick search for Brazilian barbecue restaurants close to where we were. Within minutes, he had a map that took us right to where we wanted to go. Using the GPS features on his phone, the map even showed our progress towards the restaurant. I was pleasantly amazed at how easy it was to find the restaurant we wanted.
It was a few days later when I realized the importance of Google maps optimization for a business. My brother and I continued on our trip using my brother’s phone several more times to find restaurants, hotels, climbing shops, and whatever else we required to carry out our plans. In fact, we never went to one place that we did not first find on my brother’s smartphone. I have no doubt that there were many fine restaurants, hotels, and stores that we didn’t find. I know this because I know that every business does not show up on search results. Many people these days are using search engines and Google maps to find what they need. Thus, if a business does not rank well in search result listings or does not have a pin on Google maps, then they are loosing out on potential customers.
Fortunately, failure to show up on Google maps is not a permanent condition. A company like Boostability can help businesses with maps optimization. There are many things that Google looks at before they list a company in Google maps. I have some understanding of what factors into the algorithms that Google uses, but when it comes down to it, the best thing a business in need of maps optimization can do is contact an SEO company like Boostability for the help they need. For now, I can make a few suggestions about what is involved in maps optimization. Google maps helps people find what they need. In this sense, Google maps is all about making recommendations. A moment’s thought reveals that if Google makes poor recommendations, then people won’t trust its services. Thus, one thing a business owner can do is invite people to review and recommend their business.
The more positive reviews a company has, the more Google will trust the company. This is a small thing, and it is not the only thing a company can do, but it is a part of the process. Another trick is to make sure that there are many sources on the web verifying the address of a business. The more strongly a business is tied to a specific address, the more likely it is to rank well in searches related to a specific locale. If Google cannot find an address for a company, or if the address cannot be verified, then it is unlikely that Google will include the address in search results.
These are only two of the many factors that play into maps optimization. As I said, I do not have all the answers to guide someone through maps optimization. Neither do I have resources on hand to make maps optimization a reality, but I know of someone who does. Boostability is in the business of helping companies with their SEO and maps optimization needs. They thoroughly understand the process of maps optimization and have the experience and resources to be of service to companies needing help in these area. Any business that trusts their maps optimization needs to Boostability is making a smart business move.