When considering the best way to market a company or business on the internet today, it is first necessary to understand the purpose of these marketing efforts. The simplest purpose of internet marketing is to increase the amount of online visitors that are directed to a given website or web page. However, why is this traffic necessary or desired by today’s business owners? For those business owners that make a living selling products or services from their website directly, the answer is easy: without online traffic, they will have no paying customers and will therefore be unable to earn a profit.
For those business owners that do not directly accept payments from their website, however, the importance of internet marketing is a bit more complicated. For instance, for a law firm in the United States today, the value of an increase in their web traffic is that the more people that are directed to their website, the more likely it is that these individuals will call their offices to set-up a consultation with a legal representative. This meeting, therefore, will result in direct revenue for the law firm in question. Internet marketing for a law firm has another added benefit, in that the more accessible a law firm’s name, location, and services are to consumers in the immediate area, the more likely these individuals are to call up this specific law firm in the future when they need legal representation or advice!
This result of marketing and law firm SEO is known as brand awareness, which is why many multi-million dollar corporations will pay Hollywood extremely large sums of money to include their product image or brand name in their latest blockbuster film. Once the business owner of a law firm or online business succeeds in increasing the traffic to their website, they will need to begin to convert these online visitors into actual customers by developing a plan of action. However, before we discuss the extremely important aspects of this plan of action, it is first required that we go into the specifics of the internet marketing strategies themselves, namely, law firm SEO.
With law firm SEO, the traffic ratings for the business are increased by making the website’s link more accessible to online visitors through Google, Yahoo!, or Bing. This process, called Search Engine Optimization, works by using the parameters that these search engines set out in order to more efficiently and accurately rank websites, perform searches, and deliver a ranked list of websites to every online viewer. Although most consumers perform several hundred queries in search engines every week, month, or year, most of these users are unaware about the effort that goes into delivering these instantaneous results. In order for the law firm to divert more online traffic to their website, they will need to make certain that their website is ranked highly in search engine results.
This generally means that the website will need to be ranked on the first page of results, as most consumers are unlikely to click over through the lower ranking websites when searching for information. In order to increase these rankings, the business owner will need to perform law firm SEO, which revolves around the fact that search engines place great value in websites that are relevant, updated, interesting, and important in the community. These conditions of the law firm website can be manipulated by a professional internet marketing team, which will allow the website to jump up through the search engine rankings and therefore, result in a great increase in the web traffic. After the traffic has been increased, the owner of the law firm will need to develop a plan of action that entices these online visitors to call their offices and make an appointment!