Marketers always try to find as many ways as possible to advertise their product or service to the target audience. There are many things to be considered about for the marketing activities such as the cost, the most effective tool, the target audience, etc. These factors force marketers to choose the best marketing solution for all their marketing problems. With the advancement in technology, they can choose from many available marketing tools that range from traditional media to modern media . One of the modern media that has gained much recognition these days is mobile marketing or mobile advertising.
Mobile advertising is a type of advertising via mobile phones or other mobile devices such as smartphone and tablet PC. Mobile advertising became more popular after the introduction of SMS technology on mobile phone. SMS ad is still the most used type of mobile advertisement until today. However other types of mobile advertisement are catching up.
The best mobile ad network offers tools that help marketers select a target audience, track the ongoing mobile marketing campaign, etc. Targeting tool allows them to choose the specific target audience based on preferences such as the countries where the mobile phone users reside at, the telecom operators that they use, the brand or the operating system of the mobile phone, etc. The tracking tool help marketers to analyze the performance of a mobile marketing campaign. With the analysis, marketers can determine the strengths and weaknesses of the campaign. They will have a good reference for creating a better mobile marketing campaign in the future.
The types of mobile advertisements are SMS ads, mobile banner ads, mobile search ads and in-app ads. Marketers have to make sure that they choose the right types of ad so that their mobile marketing campaign will have an effective result. Mobile marketing is affordable but effective enough to reach specific audience. Marketers should consider mobile marketing as one of the marketing tools.