When I started my business about three years ago, I took some time to plan it out before I got going. What I thought about while I was planning was where I would get my clients from. I’m in a service based business – I’m a DUI attorney. I realized early on it was critical for me to connect with people that might need my services and increase my exposure that might need my services.
And there is one way that you can accomplish both, and it is the thing you should be doing today, and, really, every day.
What is that thing? The one thing you can do to help your business today is blog. There are several reasons blogging is so important for your business. We’re going to talk about that right now.
Blogging Builds Your Expertise
In my line of work, and in most lines of work, the first hurdle you must get over when someone is thinking of hiring you is showing that you know what you are talking about. No one is going to hire you if they don’t think you can help them. A blog provides instant credibility. You’ll be writing about what you do. You’ll be showing you have knowledge in that area. People will see you as an expert because you’ve put in the time to think and talk about your field.
Blogging Builds Rapport with Your Potential Clients
One of the hardest things I find as a DUI attorney looking for clients is differentiating myself from others. People have a hard time differentiating one lawyer from another, simply because what we do isn’t precisely measurable.
But a blog can set you apart. You can build a rapport with your potential clients because you have an opportunity to show people who you are, to make a connection, and to set yourself apart from the rest of the pack.
Blogging is Great for Search Engine Placement
You probably shouldn’t blog just for this reason, but it’s a great side effect of creating a great blog. Google likes great information. When you provide great information Google will (or should at least) help you get in front of people that could use that information. When you blog, you are building up an internet footprint that will allow people to find you in the future.
Don’t Wait – Start Your Blog Today
The great thing about blogging is that it’s really easy to get started. All you have to do is set your blog up and start writing. You can figure out the details later. If you stick with it, you’ll soon begin to see the benefits.
About Me – like I said, I’m a DUI attorney (you can see my blog here). I’m also a business owner. I like to succeed, and I like to see other people succeed. These articles are a great way to get that energy out of my system. Thanks for reading.