It takes a combination of different things to make a restaurant succeed. Good food is a must but so is great service and a welcoming decor. However even if these elements are top notch your restaurant is unlikely to survive and thrive without implementing effective restaurant marketing strategies.
Be realistic and get proactive
Happy thoughts and a welcoming smile are unlikely to get customers through the doors and leaving it to luck is likely to be a quick route to failure. Whether your restaurant is new or old being proactive in your marketing can bring about beneficial results.
Target your local markets: Local media, directories, etc.
A good location is important for a restaurant business but there is more to how to run a business than being in the right place. Food has a short shelf life and if not used cannot simply be left for another day in the same way non food items can be. The ideal for a restaurant is to order just as much produce as you need and having a steady stream of customers though the doors to eat it. One way in increase your visibility is to list your establishment on a web map service preferably a free one. This increases the chance of locals finding it and the hope is they will become repeat customers.
Effective marketing always starts with your customer needs and complaints
Customer feedback is a valuable tool when it comes to running a business successfully. Feedback can be done through comment forms on tables or via email. One way to increase the chance of customers registering their email would be to give incentives such as a discount on their next visit.
Social media can also be a strong tool for local businesses and can be used for long term restaurant marketing strategies. Updates deals and discounts are all good ways to keep your restaurant in your customers minds which in turn will aid your success.