Trade Shows 101

There are so many things that you need  to consider when setting up a trade show booth. From exhibit setup labor to creating the perfect swag, you want to make sure that you are able to organize everything in time for the event. Trade show exhibits would have a lot of competition, and being able to prepare and execute on your plans will be the key to a successful event. Here are some of the things that you need to consider when preparing for your next trade show.

  • Create a master action plan.

Make sure that you meet with your staff to plot out your schedule for the rest of the year. If you plan to join several trade booth fairs within the next few months, it might be best to create project leads for each of your events so that everything will be coordinated. If the trade show organizer requires you to send an application, you should be able to do this at least months in advance.

  • Prepare travel arrangements.

Not all your trade shows will be held locally, and this might mean traveling by land or air. Reservations may be a lot more challenging depending on the time of the year, so you should also make sure that you are able to book your flight and hotel reservations early.

  • Sending out sponsorships.

If you intend to use sponsorships, you should be able to create a list of all the companies that you would like to take part in your show. Meeting potential clients would require a brief advertising packet that includes all the information about your company and how this will benefit them.

  • Trade show collaterals.

If you plan to give out swags or giveaways on the day of the trade show, make sure that you pre-order them months before the event. Others have also maximized the use of brochures or flyers, so you should get this sent over to the printers so that you can have everything ready.

These are just some of the things that you can do to ensure that you do not miss out on anything. Taking the stress out of trade show planning only requires coordination within your team and you can enjoy the results!

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