Lately, I have been thinking about starting my own website. As a stay at home mom, I would love to be able to earn a little extra cash, and I figure I can do this by monetizing my website. I have already decided on a theme for my website; it is going to be all about cooking. I will be able to add recipes and give helpful tips about how to make simple meals for the average family. Rather than force people to pay for entrance into my site, I will place ads in select spots and this will earn money for me. However, the key to all of this is to be able to get enough web traffic coming to my site so that it is actually profitable. The best way to get more web traffic, I figure, is to get the top rankings with the internet search engines like Google, Yahoo! and Bing.
Getting to the top of the rankings with these search engines is complicated and simple all at the same time. You see, all of the major search engines work in the same basic way. These search engines will send out what are called “crawlers” which will run around the internet, indexing every page they possibly can. They will connect them all in sort of a spider web, making connections through the links that individuals put on each other’s pages. The more connections I have, the more valuable my site is in that particular category to the search engines. The real key to getting my site high in the rankings of the search engine is to have a plethora of links on the internet being directed to my site. It is even more helpful if all of those links have my site’s keywords attached to them. (Keywords are the short phrases that the public would use when doing a search for a site.) However, before the ranking can really be beneficial to me, the crawlers need to index my site correctly.
It would not help my cooking site at all if the search engines index it as being a site all about James Cooke, the famous explorer. To ensure that my site is being correctly indexed by the search engines, I am going to place an XML sitemap generator on it. This is a tool that is unseen by the public at large, but which crawlers can see when they are stopping by to index my site. The XML sitemap generator is a tool that will go through my site, and with a little help from me, will index my site before the crawlers ever show up. Then, when the crawlers do stop by, all they have to do is read the index that the XML sitemap generator has produced.
This will ensure that my site is being correctly indexed by the crawlers and that people will, indeed, find my site when they are searching for “basic cooking”. The good news is that there are many places online where I can get an XML sitemap generator for free. The companies that provide this basic tool are generally those that specialize in search engine optimization, or SEO. I plan on using a company like this to further increase my rankings once my site is making enough money. For now, however, I am going to put the XML sitemap generator on my site and see what happens. Everyone has to start somewhere, and this is where I begin my journey. I don’t know where this path will lead me, but with the XML sitemap generator, I am sure that I am headed in the right direction. I am headed right up the rankings.